• SOFTIE BOXIE TEE [WHITE SILVER]

    Special 10% discount on all collaboration orders until August 21st

    Can’t have a #JOANxSOFT collaboration without a soft comfy t-shirt.
    This cute graphic was designed by the team along with Joan’s handwriting, “I’m a softie.”
    The silver foil detail was added for that extra spark!
    Psst! This tee styles perfectly with the HARMONY MIDI SKIRT.

    86.00 69.30

  • SOFTIE BABY TEE [WHITE SILVER]

    Special 10% discount on all collaboration orders until August 21st

    Crop tees and cute graphics are a staple in Joan’s closet.
    So for this #JOANxSOFT collaboration, we made sure to release the SOFTIE BOXIE TEE in a cropped version.
    But of course, we had to design a black glitter version to match Joan’s aesthetic as well!

    78.00 62.85

  • SOFTIE BABY TEE [BLACK GLITTER]

    Crop tees and cute graphics are a staple in Joan’s closet.
    So for this #JOANxSOFT collaboration, we made sure to release the SOFTIE BOXIE TEE in a cropped version.
    But of course, we had to design a black glitter version to match Joan’s aesthetic as well!

    78.00 62.85

  • HARMONY MIDI SKIRT [BEIGE]

    Have you heard of “Refrigerator Pants”?
    In Korea, these are popularly worn amongst Korean women to beat the heat.
    They usually come in floral prints and are extremely comfortable!
    Inspired by that, #JOANxSOFT introduces the “HARMONY MIDI SKIRT”.
    This floral midi skirt can be worn as low or high waist by using the adjustable stopper. 

    The name “Harmony” sounds like “Halmoni” which translates to “grandma” because it’s something her grandma would wear.

    Styles perfectly with oversized tees like the SOFTIE BOXIE TEE.

    148.00 119.26

  • HARMONY MIDI SKIRT [BLACK]

    Have you heard of “Refrigerator Pants”?
    In Korea, these are popularly worn amongst Korean women to beat the heat.
    They usually come in floral prints and are extremely comfortable!
    Inspired by that, #JOANxSOFT introduces the “HARMONY MIDI SKIRT”.
    This floral midi skirt can be worn as low or high waist by using the adjustable stopper. 

    The name “Harmony” sounds like “Halmoni” which translates to “grandma” because it’s something her grandma would wear.

    Styles perfectly with oversized tees like the SOFTIE BOXIE TEE.

    148.00 119.26

  • CHILI BACKPACK [RED]

    Out-of-stock

    Soft Seoul’s best selling backpack is now available in Joan’s favorite color, Red!
    It’s the perfect accessory to carry all your daily essentials while adding a pop of color to your outfit.
    For a lovely touch, we designed pink beads for the bag. 

    135.00 108.78

  • SOFT DENIM BACKPACK [BLUE]

    The first complete #JOANxSOFT III product!
    The straight-line patterned denim will pretty much match anything.
    It’s a great daily item that will carry all your essentials. 
    Please note, each backpack is unique due to the denim washing.

    160.00 128.93

  • Avocado Sleepwear

    - COTTON 100%
    - hand made in KOREA
    - pants : total length 92 width 24 (banding)) top : total length 62 width 51 arm lengths 52 (cm)
    SOFT / heart embroidery
    MODEL SIZE
    HEIGHT 172 / BUST 29 / WAIST 23 / HIPS 34

    132.00 106.36